Technology Experience

I bring years of experience from Anheuser-Busch, where I worked at the intersection of CRM and email marketing technology. I led initiatives that treated email as a true product—prioritizing features, managing sprints, and using data-driven insights to continuously improve functionality and performance.

Whether it was partnering with engineers during quarterly sprint planning or collaborating with brand managers to align on goals, I thrived in cross-functional environments. I also worked closely with the BEES B2B sales platform, giving me hands-on experience with complex software ecosystems.

I’m all about solving problems, iterating with purpose, and delivering products that not only perform—but make an impact. Below you'll find some examples of the strategy & planning I worked on.

MarTech Stand Up

I ran our weekly Monday morning touch points for the MarTech team. Each week we would connect on upcoming campaigns launching & what work still needed to get done in order to meet our deadlines. I worked directly with the product, web, IT, and engineer teams to ensure launches went smoothly.

Upcoming CRM Features

At AB, we treated Email as a product that we marketed internally to our brand teams (Budweiser, Busch, Michelob ULTRA). I was deeply involved in our quarterly LEAP (Learn, Engage, and Plan) weeks—collaborating directly with engineers, IT, and product teams to plan upcoming sprints, prioritize feature builds, and discuss enhancements.

Product Marketing Demos

I presented new CRM products and email feature updates to our entire NAZ Tech department in our monthly tech DEMO meetings.

SMS Marketing Playbook

I created this playbook to streamline SMS marketing across multiple brands—ensuring consistency, efficiency, and results. I’m always asking what can we learn, what can we improve, and how can we scale smarter across the portfolio. Curiosity drives everything I do, especially when it comes to building systems that work better for everyone.